Employer Branding in Digitalization: Impressions from the EB-X Wien

It was a small, smart and refined conference: Employer Brand Experience – EB-X for short – in the middle of November, 2018, in Vienna. There were speakers from the ÖBB, Axel Springer Verlag, innogy and many others. One aspect I found especially fascinating: Every speaker said the same thing, that it is absolutely necessary to […]

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New Work – Going from Simple Buzzword to Maturity

The buzzword “New Work” has popped up excessively in every magazine and newspaper in the last few months. This term is used to sell almost anything: Yoga for management, expensive and wonderful lounges (formerly the coffee kitchen) and, of course, the idea that every start-up is good and we just need to bring this hip […]

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